RACHEL LEDESMA

2020 BACHELOR OF FINE ARTS GRADUATE

EMPHASIS IN GRAPHIC DESIGN

Every designer has their own way of getting their point across and these methods of communication are unique and ever-evolving. Yet, the importance of conveying these ideas to an audience in a clear and effective way has always been the same for decades. It is this same concept of taking something that is already present and transforming it into something functional, which has inspired my work thus far. I am always intrigued by the thought of combining concepts through the use of typography, images, and even materials in order to create something different from what we are used to seeing around us.

 

At first glance, you might know exactly what my work is trying to accomplish, which is the essence of graphic design, but pay closer attention and you will notice a certain deeper meaning behind it. I like to start o by having a certain concept in mind, then I research what materials or techniques I can use to better convey the concept and how I can blend them together to create a cohesive body of work. As a Graphic Designer, my work may lead me to use unconventional materials such as paper, paint, wood, metal, etc. However, whether I’m working by hand or using digital media, I am always intrigued by the use of ligature of typography and forms, making it a constant factor in my work.

CHECK BEHIND THE SCENES OF HER THESIS PROJECT

BFA THESIS PROJECT

“When I first met you, I thought you were...” is a very common phrase used amongst friends or people that we meet along the way. My installation explores the concept of “First Impressions” how it is all about perspective and how it plays a role in society. Usually, we tend to fall within specific stereotypes, yet deep down we are all different and I believe its important to recognize it and accept it in order to create more empathy for one another.

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